Rethinking Discovery Homepage Experience with Gathering Features — Rumah123.com
How Gathering Features in Rumah123 app improved the eCommerce product discovery process is how users, visitors, and potential customers find and explore products on-app.
DISCLAIMER: This article is written, researched, and designed based on the July update v5.3.3 — opinions and problems that are addressed in this article may change.
Understanding the background
Rumah123.com is the leading property buying and selling technology site in Indonesia that has served millions of people since 2007, and now comes with a new tagline, “Selling and Buying Property is Easier”.
Overview
This is my independent research, and design based on what I need about finding a new home as a new young adult, so I try the app where my friend (or specifically brother) works.
I am not really doing research,
“Again, this just gathering some features in different page to Homepage, that’s it.” — Damo
Return as it should be
Furthermore, the “first-time” language for discovery is key. When you’re searching, you know specifically what you’re looking for or where it might be located. But when you’re discovering, you don’t know what you’re looking for or where to find it because you’ve never seen it.
What’s the difference between searching and discovering, and why does it matter?
Search
Search is informed by a higher level of specific intent and a narrower degree of precision.
Trending searches
Trending searches can also significantly improve product discovery. Target uses trending searches to influence purchase decisions based on necessities and social cognition.
Discover
Discovery is informed by a higher level of general intent and a broader degree of precision.
Explore More of the Products Offered
Now, I can find anything I want with scroll up and down.
Promoting Curated Content and Sections from the Top
Everything compact, optimized, the section length and size right, and Rumah123 have verified agents who trusted, show them because “We are an authority in this niche”.
Hope I can get the right house for me and my wife.
May the force be with us.
Thank you!
Hello, I’m Damo — I design interfaces and experience
I’m an Indonesian living in Bogor where I’m a Digital Customer Experience at BNI Bank. I believe in design as a better approach to solving human problems. My expertise is in delivering clean visual design and meaningful interaction through iterative process and prototyping.
Email: hellodamo8@gmail.com
